Ecommerce and its trends in Bangladesh are something that is becoming more and more popular with each passing year. In recent years, Bangladeshi e-commerce businesses have recognized the importance of incorporating the most recent trends into their app development platforms. Customer reliance on online purchasing apps in our country has increased dramatically in recent years. In spite of the outbreak, most people continue to purchase on major e-commerce platforms during their spare time.
People are facing some challenges in e-commerce platforms in Bangladesh. Products delivered to customers doorsteps using online shopping platforms in Bangladesh. Without a question, the eCommerce market will grow at a rate for the foreseeable future by incorporating innovative trends both during and after the COVID-19 epidemic.
Let’s take a look at the most recent eCommerce developments that are boosting online buying.
1. M-commerce :
Smartphones have become the primary handy mode of communication for individuals in Bangladesh today for shopping and practically all services. As a result, over 80% of online consumers in our country prefer to use their smartphone to search for nearby stores, compare prices, and so on. The young generation of BD prefer to view newer and latest things right at their fingers on mobile screens.
These wireless devices allow users to review products and place orders whenever they want without having to worry about being interrupted. Moreover, smartphone users in Bangladesh are increasing dramatically. Mobile phone users receive fast notifications and pop-ups when they are using their device.
Retailers may use m-commerce to attract more customers by incorporating tools and responsive design into their portals. Without a responsive mobile commerce platform, businesses are missing out on growth and profitability.
2. Trends in Logistics and Diverse Shipping Options :
Amazon has started using drone delivery systems in the USA to identify the fastest route. The main improvement in Bangladesh’s shipping choices is that items now reach more places. Once you have placed an order for a product, it will provide you with the specific locations of each stage of the product journey.
It is possible to attract more customers into your app by implementing an excellent end-to-end tracking system in Bangladesh. In addition, offering free shipping is a tactic that is becoming popular today. Rather than a loss, you can employ this approach to save your gains. Free shipping attracts more consumers. Thus, providing smooth delivery alternatives for customers is considered as a long-term trend.
3. Enhancements to Images and Videos :
Images help customers in visualizing the product and imagining themselves wearing it in real-life situations. In Bangladesh, it is essential that eCommerce platforms avoid using substandard stock photos, which can rapidly devalue your brand’s reputation. Users are more likely to believe a product if it has original images of it.
Videos of product, particularly electronic gadgets in our city areas, inspire more buyers to place an order and try the product out for themselves. Images provide a clear representation of the product, however videos can convey the intended use and application of the product straight to the users.
4. Subscription Models Enhanced :
Today, Amazon Prime membership is experiencing an incredible growth in sales. Subscription is currently an efficient technique to increase app usage in Bangladesh. Monthly or annual subscriptions are increasingly frequent on eCommerce sites today. These tactics not only attract but also retain customers. A subscription allows customers to build long-term relationships with brands and eCommerce platforms. They become a recurrent purchaser rather than a one-time or annual purchaser.
Ecommerce platforms make use of these by offering discounts and even free shipping to members who have signed up for their services. Customers gain from special benefits and privileges in exchange for paying a substantial amount to sellers in the form of subscription fees. Sellers and customers benefit from subscription tactics since they help to maintain a smooth continuous relationship.
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5. Using Chatbots
When consumers talk to a chatbot, it can conduct surveys, inquiries, and quizzes. Identify your top and worst-performing goods. A sales chatbot can enhance lead generation for an eCommerce store.
Many more functions are now being replaced by these interesting chatbots. Customers will feel as if they are speaking directly with the merchant as they note their demands and finish their orders.
Chatbots, similar to getting pop-ups, are computer programs that are committed to meeting the requirements and wants of its users. They do so from time to time –
- Receipt of the User’s basic
- 24/7 Customer Support,
- product recommendations.
So, implementing an active messaging chatbot is not only a good idea, but it will also increase your brand’s visibility and retention in the minds of your customers.
Read also : List of E-Commerce Site in Dhaka Bangladesh
6. Automation of Marketing:
From email marketing to re-engagement efforts, automation techniques help increase online retailers in our country. These tools automatically present newer products, pop-ups on favorite brands or prior orders, special discounts, etc. Today, automation is a dominant force in every industry in Bangladesh. The same thing is happening in the world of ecommerce trends. Companies all across the world are already utilizing automation in their marketing methods, with approximately 49 percent doing so.
Automation has increased the company’s ability to strengthen its presence throughout the entire process, from placing the order to tracking it all the way through to delivery. Once a customer sees the website, he or she will be provided personalized emails including information about the things they are most likely to purchase. Such marketing automation technologies are inexorable, and many businesses have correctly predicted their arrival.
7. Marketing Through Influencers :
The majority of firms today choose celebrities or social media influencers to serve as their brand ambassadors, in order to gauge an organic audience for their products or services. When it comes to a successful eCommerce strategy, influencer marketing is now a given. Influencers’ committed endorsements of your brands help to increase the credibility of your companies among users. You might even choose a well-known somebody who is enthusiastic about your business to provide authentic customer feedback on your products.
For their brand representation, leading platforms seek out individuals with a strong and worthwhile online social search. Today, the famous cricketer Sakib Al Hasan, who has the biggest number of Facebook followers, appears in e-commerce advertisements, tempting countless clients.
8. F-commerce and Social media:
Advertising has become extremely successful on Facebook in recent years. On Facebook sites in our nation, users are inundated with advertisements with eye-catching photos and even animated GIFs. Companies have acknowledged the relevance of social media among buyers and have begun to use it in a strategic manner.
Apart from likes, shares, and comments, social media is becoming an online buying portal. In Bangladesh, over 80% of purchases are made on Facebook. Facebook, for example, has created a special area for entrepreneurs to sell and promote their goods. Instagram purchasing is a new ecommerce trend that focuses on direct purchases from social media posts.
Companies can benefit from increased return on investment (ROI) and visibility among potential and new consumers.